Portfolio Description

Our Mice Buyer Database, which includes contact details of the most active professionals in the organization of events and incentives in Italy and Europe, is one of the most important assets for Ediman: it defines the audience of our media, from events to publications, passing through the web, guaranteeing our customers the quantity and quality of the target to reach with their marketing activities.


Over the years we have established a constant and loyal relationship with the most important MICE buyers. The result of this relationship is the VIP Buyers database, a wealth of over 13,000 big spenders (10,000 Italians and 3,300 Europeans) also profiled in terms of preferences and purchasing habits.


To effectively aim specific segments within the meeting industry with tailored communications, we provide our clients with the option to execute Direct E-Mailing campaigns to carefully chosen recipients – segmented by category or geographic location – from our VIP Buyers Database.